ISAAC JOEL BOWMAN

Project Management ♦ Account Executive ♦ Sales & Marketing
Application Development – Technical Sales Management – Project & Relationship Management
Successful Boosting Market Share, Increasing Efficiencies, Team Building and Driving Growth

PROFESSIONAL EXPERIENCE

CO-OWNER ONLINE RETAIL SALES
DropCrate LLC, Dallas, TX 20011 - Present

Multi-Channel online and retail store sales of outdoor sporting and hunting equipment.

TRAVEL TECHNOLOGY CONSULTING
American Express Business Travel, Dallas, TX 2006 - Present

Founded in 1850, American Express is the leader in Corporate Travel Management both domestic and international. In my role at American Express I consult with clients who spend from $3 million to almost $1 billion in just plane tickets each year. I advise them on industry-leading booking technologies, travel information management tools and global traveler security programs. I also research and support questions from client RFP/RFI projects. I also travel regularly to make onsite presentations across North America.

DIRECTOR OF MARKETING
PrivaSign, Dallas, TX 2005 - 2006

Managed the sales and marketing operations of Dallas based electronic signature startup. Presented business development, operational improvement/analysis and recommendations directly to CEO and CIO to garner approval of strategic plans and direction. Personally worked with Executive Accounts and C-level professionals in our market verticals and partner relationships.

Web Marketing and Search Engine Optimization “SEO”
Developed Affiliate Marketing Program for revenue share advertising and viral marketing of new product brand. Performed conversion analyses to determine goal conversion attributable to each marketing campaign.

• 40% savings of marketing budget through detailed redirecting savings to result driven sources
• SEO efforts saw a 33% increase in overall traffic

Product and Business Development
Researched, identified, and investigated viable business partnerships, acquisition opportunities, joint ventures and strategic alliances while actively work on product direction and business decisions. Supported development team with testing of new releases and expanding functionality. Gathered client input and coordinate on product improvements.

• Researched and published the largest online collection of electronic signature laws and regulations.
• Research market trends, competition and demographics for proposals and VC
• Write OEM Partnership and Marketing Agreements

Project Management
Asterisk VOIP PBX telephony system on Linux/Apache/MySQL/PHP using SIP and IAX protocols on soft and hard phones. Created Interactive Voice Response “IVR” system to route calls by caller ID & user input and operating hours.
Sugar CRM, migration of in-house client account system to commercial open source Customer Relationship Management (CRM) system. Customized Sugar CRM for business needs, developing processes and work flows for transitioning accounts through the sales cycle.

• VOIP reduced labor, maintenance and carrier costs by 85%

ONLINE MARKETING AND BUSINESS CONSULTING
DFW Area 2004 - 2006

Researched prospective markets, industries and companies to identify and define growth opportunities, new markets and customers for new products using existing services. Worked to develop business & marketing models. Designed and maintained website and developing blogs. Negotiate new business and expansion into new markets using print, web and viral marketing.

MARKETING AND WEB DEVELOPMENT

UT of Dallas, Richardson, TX 2003 - 2003

Consulted with staff to develop new marketing strategies and developed marketing proposal. Lobbied my proposals to more conservative UTD Staff - Presented services to students and professors and distributed materials as suggested in my proposal.

• Built entirely new website as suggested in proposal and authored support documentation
• Trained UTD staff on website functionality, maintenance and support

EDUCATION

B.S. in Business Management and Information Systems – GPA 3.0
University of Texas at Dallas, Richardson, TX

ACTIVITIES

Volunteer for Non-Profit Education Program, Quality control, NYC, New York 1996 - 1997

• Established maintenance and safety program for binding machinery

Volunteer at Non-Profit Construction Program, Assistant Project Overseer, Texas 1993 - 1996

• Identified project needs and delegated resources
• Oversaw training and work of local volunteers
• Participated in disaster relief in San Angelo, Texas

KEYWORD SUMMARY

account development, account management, account retention, affiliate marketing management, b2b, blog for business, business development, campaign management, competitive analysis, competitive contract award, competitive product positioning, CTM, Travel, consultative sales, customer needs assessment, customer satisfaction, customer service, CRM implementation, direct response marketing, direct sales, distributor management, emerging markets, executive account management, field sales, fulfillment, headquarters account management, high-impact presentations, incentive planning, indirect sales, key account management, line extension, margin improvement, market launch, market positioning, market research, market share ratings, market surveys, multi-channel distribution, multi-channel sales, multimedia marketing, negotiations, new market development, new product introduction, product development, product launch, product lifecycle management, product line rationalization, promotions, profit growth, public speaking, revenue growth, sales closing, sales forecasting, sales training, solutions selling, tactical market planning, team building, training management, trend analysis. TECHNOLOGY KEYWORDS: Office XP & 2003, Visio, Project, Access & Lotus Notes, Acrobat Professional 7, Premiere, Photoshop & Palm, Macromedia, Website Management & Administration, HTML, XML, ASP, VOIP, Linux-PBX, LAMP, Drupal, PHP, CMS, Knowledge of: SQL, Linux, Audio/Video Manipulation and Encoding, C++