A little of everything professional. This site contains the largest online collection of electronic signature laws and research, my views on Time Management & GTD life hacks for improving productivity, and my After Thoughts on bad decisions and business improvements. Personal thoughts and casual comments are pushed to my SEO project, The World's Greatest Guy.
Looking for RCA's new Small Wonder EZ201 and EZ205?
Engadget just posted an article (Jan '07) on RCA's new Small Wonder EZ201 and the EZ205 . It looks great with mpeg-4 encoding , 1.5-inch, 180 degree swivel LCD display, runs on 2 AA batteries and an SD card slot for memory storage. Oh yeah its only about $129. That's a bar tab for a camcorder. So wow I want more info! Google... Nope... Nada.
Google for "RCA EZ201" and you get 5 results. Try "RCA EZ105". Neither of which includes the RCA website or Press releases. How do you release a new product and not have ANY SEO??? How? Not even a Press Release for your new toys - RCA EZ105 or RCA EZ201?
My blog on RCA's bad SEO is ranking higher than some of the actual sales sites (as of Jan '07)!
| Google Term | My Placement Result as of Jan '07 |
| "rca ez201" | 4th |
| "rca ez105" | ---- (product changed numbers from 205) |
| "ez105" | ---- (product changed numbers from 205) |
| "ez201" | 13th |
So here I went to RCA's website and sure there are like three pages on the RCA's new Small Wonder EZ201 or EZ205, but why not put some feelers out there? Maybe actually get some sites some free samples for a back link or something? (Update => RCA Small Wonder Site )
RCA is not a huge player in this market but you would think that they would have some experience in the SEO, PR or Marketing arena?
Oct '07 Updates
I have included a few bits of information above regarding updates the Small Wonder from RCA. The new website MySmallWonder.com is up and running. The domain was purchased on March 17th 2006. So they bought the name long before the product came out, which is smart. But saved the marketing and SEO until much much later. It would seem that they would want My Small Wonder to make a Big Splash. According to the traffic details from Alexis , My Small Wonder is down 12% in the past 3 months for daily avg visitors.
| Google Term | My Placement Result as of Oct '07 |
| "rca ez201" | 8th |
| "rca ez105" | ---- (product changed numbers from 205) |
| "ez105" | ---- (product changed numbers from 205) |
| "ez201" | 6th page |
Comments
Because there's no sense in
Because there's no sense in building up buzz when the product isn't available to be sold or even a date it will be available. PLUS, they have to work through their existing inventory. Who wants to pay $129 now knowing something better is coming in a few months for the same price?
RCA Small Wonder EZ201
Mother's day is when www.mysmallwonder.com states the EZ201 will be available...
From an SEO viewpoint
Originally my viewpoint is not from a pure old school marketing concept but the fact that we live in a digital age. SEO can take months to build and the fact that Website are already talking about a product shows that consumers want the information. I can understand that a company would 'prefer' to hush things up until the product releases but the fact is that the news was already out of the bag. Then the company has to change gears and act on the current situation.
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